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About us
True partnerships are set in stone.
TrueStone is a family-led private investment firm focused on real estate investment and direct lending.
The firm also pursues select investments in consumer brands and other alternative assets.
Led by Founder and Managing Partner Sol Dayan, our team evaluates opportunities, structures transactions, and oversees investments with an emphasis on practical decisions, clear communication, and long-term relationships.
The TrueStone difference
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Assumptions Asset-level analysis -
One-size-fits-all Deal-specific review -
Closing-only focus Ongoing oversight -
Short-term focus Long-term partnerships -
Unclear expectations Clear communication -
Headline terms Attention to structure -
Opportunity alone Risk-aware decisions
Our Mission & Vision
We believe
We believe thoughtful investing starts with understanding the asset, the business plan, and the people responsible for executing it.
We value practical experience, clear communication, and long-term relationships.
Our vision is to build a lasting, family-led investment business grounded in informed decisions and continued involvement.
We are committed
Our mission is to evaluate, structure, and oversee investments, with real estate investment and direct lending at the core of our business.
We also pursue select investments in consumer brands and other alternative assets, considering the structure and responsibilities involved in each opportunity.
We work alongside our partners and remain engaged in the decisions and responsibilities that follow closing.
